Public relations (PR) is about building and maintaining relationships between organizations and their audiences. While PR can be a powerful tool for shaping public perception, it comes with significant ethical responsibilities. Ethical PR ensures transparency, honesty, and fairness in communication, helping organizations build trust and credibility.

Public relations (PR) is an essential tool for businesses and organizations to connect with their audiences, build trust, and share their stories. However, many misconceptions about what PR actually IS can lead to unrealistic expectations or misguided efforts. Understand what public relations is not and clarify its true role in your communication strategy.

When it comes to pitching your story to journalists, your email subject line is a golden opportunity to grab their attention. Reporters receive hundreds of emails daily, so focusing on a detailed subject line can make the difference between being read or ignored.

In the world of public relations, first impressions matter. A great media kit can be the trick to capturing the attention of journalists, bloggers, and other media professionals. But what exactly is a media kit and why do you really need it? What should it include? Keep reading to find out!

Public Relations (PR) is a key component of any successful business strategy, and understanding the core elements of PR can help your brand build credibility, engage with your audience, and grow over time. One essential framework for approaching PR is understanding the 4 Ps of Public Relations.

Public Relations (PR) is a powerful tool that helps businesses, individuals, and organizations manage their image, build trust, and communicate effectively with their audience often through various media channels like radio, television, and publications. But it’s more diverse than that. Did you know there are different types of PR that serve specific purposes?

Whether you're the biggest, the fastest, the only one of your kind, or the oldest in your industry, or something else… finding that key differentiator and highlighting it in your PR efforts can significantly increase your chances of success. Here's how you can find yours.

When Is the Best Time to Pitch Your Story to the Media? The timing of your pitch matters less than you think, and staying persistent with your efforts will increase your chances of securing the media coverage you want. But…

Five Signs You're Ready to Launch a PR Program

Public Relations (PR) is the most effective way to promote your business, enhance your image and connect with the people in your community. It also beats the pants off of advertising when it comes to cost and the ability to tell multiple stories at once or in quick succession. 

Want Media Coverage? Here's Where You Need to Start

So, you’re eager to get media coverage for your business or organization, but you’re not sure where to begin? Well, many brands and organizations aspire to see their name in the headlines, but the path to achieving that can seem daunting. The key to breaking through? Start by making a name for yourself in your own backyard.

What is PR and What Can It Do for Your Company?

Public Relations (PR) is one of the most powerful tools a company can use, yet it’s often misunderstood or underutilized. If you've ever wondered how to increase your brand's visibility, improve your reputation, or navigate a crisis, then PR is something you should be paying close attention to. We want to break down what PR is, why it’s essential for businesses of all sizes, and how it can significantly benefit your company.

Savvy PR strategists know that, rather than be “everywhere,” organizations seeking attention need to be where their market is, connecting with the people who will actually act on the information they deliver.